Workshop Description:

To effectively provide services in an increasingly competitive marketplace, practitioners must learn to apply basic business skills to psychological practice. This session will focus on creative thinking about practice opportunities, basic business planning, and concrete strategies for reaching potential clients and referral sources. Special attention will be given to the process of conducting internal and external environmental analyses, various approaches to managing administrative demands, and effective yet ethically and professionally appropriate marketing strategies. Participants will learn how to use basic marketing principles and techniques to build relationships, communicate relevant information that can facilitate effective healthcare decision-making, make the best use of resources, and remain viable in the evolving marketplace. Additionally, participants will consider how the evolution of information technology presents opportunities and challenges for practitioners, as well as the ways their own feelings about money affect their efforts to achieve personal and professional goals.

About the Presenter:

David W. Ballard, PsyD, MBA currently serves as Assistant Executive Director for Corporate Relations and Business Strategy for the American Psychological Association. In this capacity, he designs and directs efforts related to health and well-being in the workplace, educates the business community about the value of psychological services, works to enhance psychology’s position in the marketplace, and provides research and development and strategic consultation to help psychologists build, manage, market, and diversify their practices.

Dr. Ballard received his doctorate in Clinical Psychology and his MBA in Health and Medical Services Administration from Widener University, where he completed concentrations in organizational and forensic psychology.

Learning Objectives:

Participants will:

• Identify the components of an effective mission statement.
• Review the process of conducting internal and external environmental analyses
• Consider the ethical aspects of marketing a psychology practice
• Review basic marketing tips and learn low-cost marketing approaches
• Explain the benefits, challenges and value of multi-channel marketing via the Internet
• Consider how their own feelings about money affect their practices

 

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Management, Marketing and Money: Business Strategies for Successful Practice